Consuming Collaboratively: Examining the Motivations For P2p Renting

Heather E. Philip, University of Canterbury, New Zealand
Paul W. Ballantine, University of Canterbury, New Zealand
Lucie K. Ozanne, University of Canterbury, New Zealand
Peer-to-Peer (P2P) renting is becoming an increasingly viable form of collaborative consumption. This research presents the results of a study which examined the obstacles and drivers to this form of exchange, in order to understand the factors which may facilitate greater numbers of consumers to undertake this practice.
[ to cite ]:
Heather E. Philip, Paul W. Ballantine, and Lucie K. Ozanne (2012) ,"Consuming Collaboratively: Examining the Motivations For P2p Renting", in AP - Asia-Pacific Advances in Consumer Research Volume 10, eds. , Duluth, MN : Association for Consumer Research, Pages: 396-399.